Scott Novak

Scott Novak

President

View Info
team-bio

Scott Novak

President

704-756-3789   |   scott@underscorebranding.com

The education oracle. Few people know enrollment and educational marketing like Scott. He lives and breathes it. His Jedi-like ability to anticipate the marketing needs of an institution is the stuff of legends. Twenty-five years in the industry makes him the expert. And with one eye on market trends and the other on client needs, Scott doesn’t just see the future — he helps create it.

Jeremy Sturdahl

Jeremy Sturdahl

VP of Operations

View Info
team-bio

Jeremy Sturdahl

VP of Operations

980-579-7477   |   jeremy@underscorebranding.com

The man with the plan. Jeremy sets client goals and supports Underscore growth on the daily. Because when we grow, our clients benefit. Jeremy knows this. He also knows that success is in the details. It’s in the data and the process. It’s in the relationships and the ROI. Need a campaign report? Ask Jeremy. Need a second opinion? Ask Jeremy. Need completion dates? Ask – say it with us – Jeremy.

Lizzie Lithgow

Lizzie Lithgow

Director of Brand Development

View Info
team-bio

Lizzie Lithgow

Director of Brand Development

770-361-4577   |   lizzie@underscorebranding.com

The benefactor of brands. Lizzie knows the education marketplace. It’s where she honed her brand messaging expertise, after all. From visual identity to enrollment communication and market research, Lizzie has extensive experience with all things brand. And serious project management chops to boot. Trust us, your brand is in the right hands. Hint: tell her you’re a Billy Joel fan, and you’ve got a friend for life.

Ted Magdzinski

Ted Magdzinski

Director of Enrollment Communications

View Info
team-bio

Ted Magdzinski

Director of Enrollment Communications

The tech-head. Once the strategy and messaging for an institution is done, we hand it over to Ted. And he configures things. Migrates stuff. Queries data. Enhances UX. Basically, all the complicated stuff that schools and colleges need to communicate with today’s digital natives. A consummate higher-ed professional, Ted has spent a decade recruiting and retaining prospective students for colleges all over the country.

Jeff Bennett

Jeff Bennett

VP of Corporate Sales

View Info
team-bio

Jeff Bennett

VP of Corporate Sales

704-737-3366   |   jeff@underscorebranding.com

The great energizer. If there’s an opportunity Jeff will find it and make it do 25 burpees. Whatever it takes to help the client’s bottom line. His nearly two decades in educational marketing and college admissions makes him a client’s greatest asset. Sure, he gets excited by closing deals. But it’s the relationship after the ink dries that really pumps him up.

Niki Walker

Niki Walker

Art Director

View Info
team-bio

Niki Walker

Art Director

The creative visionary. Niki sees the world differently than the rest of us. Thank goodness for that. Her keen eye for color, design, layout, and photography makes for robust, memorable marketing campaigns and happy clients. And she has the awards to prove it. But it’s not awards that make her the best in the EDU biz. It’s her deep desire to tell a visual story that is authentic and relevant.

Taylor Trussell, Ph.D.

Taylor Trussell, Ph.D.

Brand Strategist

View Info
team-bio

Taylor Trussell, Ph.D.

Brand Strategist

The bearded brandmaster. An enlightened brand is a better a brand. That’s why Taylor spends time understanding what makes a brand work (or not work). What key attributes are being addressed? Being ignored? Then with his signature calm demeanor, Taylor works with key stakeholders to elevate an institutions message. Taking it to a higher – more impactful – place that gives our clients the one thing they seek: peace of mind.

Debi Quilla

Debi Quilla

Art Director

View Info
team-bio

Debi Quilla

Art Director

The divine designer. We’ll have what Debi’s having. Because her awarding-winning designs are as beautiful as they are brilliant. Her specialty? Creating stunning recruiting and branding campaigns for colleges and universities. Debi’s thoughtful, collaborative nature makes working with her feel like a spiritual experience. That’s our Debi. You can’t have her (but you can borrow her).

Devin Klein

Devin Klein

Video Direction & Production

View Info
team-bio

Devin Klein

Video Direction & Production

The cameraman. No one yells “action” like Devin. But it’s after the tape starts rolling that his real genius is unleashed. From behind the camera, Devin meticulously captures the heart and soul of an institution’s brand. Then through thoughtful editing he crafts a visual story that resonates with the target audience… and beyond. He’s the Spielberg of the education industry. There, we said it.

Jennifer Duppstadt

Jennifer Duppstadt

Project Manager

View Info
team-bio

Jennifer Duppstadt

Project Manager

The Easygoing Go-Getter. Whether she’s researching the best new products for the student market or shepherding fulfillment projects from beginning to end, Jennifer does it with her signature serenity and finesse. So, when you crack open that box of branded pop sockets or stickers or t-shirts or some other awesome thingamajig, you can thank J-Dub for making it happen. We sure do.

Petal Sequira

Petal Sequira

Senior Finance Manager

View Info
team-bio

Petal Sequira

Senior Finance Manager

The Den Mother. Money comes in, money goes out. It’s the basic principle of business. And no one handles money with more accuracy and efficiency than Petal. It’s rumored that she can multiply 10-digit numbers without the aid of a calculator. And leap tall buildings in a single bound. But it is, perhaps, her patience and good humor that makes her more than our resident number cruncher.

Austin Crane

Austin Crane

Web Design and Development

View Info
team-bio

Austin Crane

Web Design and Development

The Secret Agent. When it’s time for your brand to get web ready, call in the best: Crane, Austin Crane. With a license to parallax, Austin deftly wields his web design and development skills with intriguing precision and passion. There are times we think he’s part computer (mainly because he speaks in code).

Brent Hill

Brent Hill

Creative Copywriter

View Info
team-bio

Brent Hill

Creative Copywriter

The college copywriter. As a former high school English teacher, Brent spent over 12,000 hours engaging with students of all levels and socio-economic backgrounds. He knows how they think. How they act. How they speak. Now Brent writes exclusively for educational institutions. He’s a bit off beat – one of the reasons we love him – but his words are always on point.

Gordon L. Bennett

Gordon L. Bennett

Senior Barketing Consultant

View Info
team-bio

Gordon L. Bennett

Senior Barketing Consultant

info@underscorebranding.com

The furry Freud. When things get stressful in the office, we can always count on “Gordie” for some well-timed pet therapy. With the ability to sleep 21 hours a day (punctuated by brief bursts of snuggles and kisses), Gordie – a rescue dog — reminds us to slow down and smell the kibbles.

James Vineburgh, Ph.D.

James Vineburgh, Ph.D.

Market Research & Social Media

View Info
team-bio

James Vineburgh, Ph.D.

Market Research & Social Media

The data dynamo. What’s James vision of the perfect day? A nice mix of market research, data science, and digital marketing, of course. Plus, he loves to talk nerdy. That’s why you’ll often find him presenting at education conferences. Talking about things like “optimizing enrollment through predictive modeling” and “maximizing social media ROI for educational marketing purposes.” It doesn’t hurt that he’s got a PhD in Educational Policy and Leadership Studies from the University of Iowa.